This was the day that we have our first commitment in ucl university. We will be attending the lesson on marketing communication and business analytics.
I shall begin writing about the things that I learnt in the lesson. While we are studying smm module, we did learn the effective of using the advertising method and it is useful in increasing the brand awareness. However, in ucl, we learnt more in depth of the different method of promoting the products and they did not include social media in their marketing communication. According to marketing communication, advertising Has the highest in awareness, middle in consideration and lowest in purchases.
They uses the drip framework to analyze the advertisement.
Drip element
1) differentiate-position(e.g: burger king)
2) reinforce-remind(e.g: specsavers opticians work to bring people back into the eyecare market)
3) inform-education(e.g: environment agency and flood action week)
4) persuade(e.g: drink organic milks)
With this framework, It will help a company to design a better advertisement.
In the afternoon, we are having business analytics and the lecturer look like our lecturer Mr ji in Singapore polytechnic. The teaching method is similar and ucl have an technology that allow students to interact during lesson by voting on the answer for a question by using a device but we are unable to experience it due to system faulty.
That is all for day 3.....
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